Citroën is today unveiling a new brand identity and a new logo. A way for the manufacturer to mark the start of a new era, which began 103 years ago. With this visual identity, Citroën wishes to affirm its desire to accelerate on the ultimate mobility, in particular electric.
The logo is a reinterpretation of the original version, once adopted by founder André Citroën and inspired by the success of his first metalworking company, which produced herringbone-shaped gear systems. This is the tenth major redesign of the Citroën logo since the company was founded in 1919, with wider and more prominent chevrons, contrasting and surrounded by a softer vertical oval frame.
This reference is a way for the manufacturer to remind that if it turns to new forms of mobility, it remains close to the values of the founder, namely to make mobility accessible.
Concept car approaching
The new identity will be deployed on all communication media and in the brand’s physical contact points. Of course, an animation language is being developed to integrate it into all digital touchpoints, both inside on the vehicle screens and outside in the My Citroën App.
The first physical manifestation of this evolution of identity will take place on a family electric concept car, which will be revealed by Citroën at the end of September. We can then expect the new C3 (an expected replica of Citroën at the Dacia Spring) to feature the logo, then the entire range over the renewals. Two versions will appear: a new Infrared, perhaps reserved for the brand’s energetic inspirations; and a quieter Bleu Monte Carlo, used on 2 CVs and DS.
The logo will be accompanied by the slogan Nothing moves us like Citroënwhich can be translated as “nothing transports you like Citroën”.
This new identity sheds a fine light on the remarks of a Citroën spokesperson, who declared a few weeks ago to the Worldabout a Polestar logo deemed too close to that of Citroën: “The complaints have been withdrawn. The case is closed.” We understand better why.