Mounir Mahjoubi is back in entrepreneurship. Withdrawn from political life since 2022, the former Secretary of State for Digital announced to the JDD the launch of Eversy, a start-up that aims to create a platform for vacation rental accommodation and the sale of second-hand products. To put his project into orbit, he teamed up with Ariane Vandenesch and Thomas Papadopoulos, a tandem with whom he had already created Possible Future, a consulting firm in sustainable innovation (sold in 2021 to Capgemini).
Reunited again, the trio intends to compete with Airbnb, Abritel, eBay and Leboncoin with their platform. Faced with these heavyweights of tourism and second-hand items, Eversy relies on lower commissions to make the difference. The young shoot will thus levy a single tithe of 6% for professionals and 7.2% for individuals – it is on average 14% for the traveler and 3% for the host at Airbnb, for example.
Selency and Back Market also in the viewfinder
To start, the company will position itself on the verticals of holiday home rental, sustainable mobility (electric bicycles and scooters) and decoration. Thereafter, Eversy intends to extend to art and electronics to hunt on the lands of actors such as Selency or Back Market. With its approach, which is also based on the obligation to prove your identity to buy or sell a product, the young shoot has set itself the target of one million individual customers and small professionals by 2024.
Mounir Mahjoubi is therefore returning to his first love, since he has already created several companies, such as La Ruche qui dit Oui!, a pioneer of the short circuit. Former deputy of the 19th arrondissement of Paris, he managed the file of French Tech at the State Secretariat in charge of Digital between May 2017 and March 2019, then embarked on the conquest, quickly aborted, of the town hall of Paris . Before joining the ranks of Emmanuel Macron, Mounir Mahjoubi supported François Hollande, who appointed him head of the National Digital Council in 2016, a position he held for a year.