(CercleFinance.com) – Ipsos announces the acquisition of Behavior & Attitudes (B&A), the largest Irish agency specializing in opinion research, social research and market research.
Founded in 1985, B&A supports a wide range of clients in the public and private sectors and carries out ‘significant activities in the production and analysis of data, notably using its consumer panels’.
Ipsos in Ireland and B&A will together become a new organization, named Ipsos B&A.
Damian Loscher, previously Managing Director of Ipsos in Ireland, becomes Chairman of Ipsos B&A. Luke Reaper, for his part, is the Managing Director of B&A and becomes Managing Director of Ipsos B&A.
Ben Page, Managing Director of Ipsos, comments: ‘This acquisition contributes to Ipsos’ 2025 growth plan by strengthening our leadership position, particularly in our Public Affairs business’
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