In 2022, the music market in France saw sales growth across all media.
Last year confirmed several trends in French music consumption, particularly in terms of streaming. The craze for the vinyl format seen in the United States can also be seen in France, according to the latest figures from the Syndicat national de l’édition phonographique (SNEP).
Audio streaming carries the market
The French recorded music market is doing well. It is the SNEP that demonstrates this to us, with last year’s sales figures, which all media combined increased by 6.4%, to reach a turnover of 920 million euros. This is, notes the organization, the sixth consecutive year of growth in the sector.
A world of music that is now fully supported by audio streaming, with subscriptions representing 426 million euros. The CD follows, which resists with 25% of the market share, and above all the nostalgic return of vinyl, which accounts for 13% of purchases. A rebirth for a format that had almost disappeared a decade ago.
Subscription, a difficult step to take
But if the sales made through audio streaming subscriptions increased by 11% last year, the SNEP considers that there are still too many French people reluctant to this mode of consumption. And this despite the 11 million subscriptions and the 16 million premium users in the country.
” All generations combined, it is struggling to reach the levels of the other major music markets in France. Platforms and producers have a major challenge to take up here: convincing consumers, young people and adults, to take the plunge into subscription. “, is it thus explained.
Because there is always the possibility for potential customers to turn to ad-supported streaming and video streaming. Two modes of consumption which are also on the rise, with growth in their respective turnover of 8 and 9%, but which, unfortunately for the sector, generate less income.
Sources: SNP, Le Figaro
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