It looks like a proper funeral. According to new rumors, Google has totally deprioritized Stadia
but would still try to save the day by reorienting its strategy.
And the bend is likely to be quite violent!
Save the Stadia Soldier
And if this year 2022 was finally going to be fatal to Stadia? This is the trend that is slowly emerging according to a report published by the site Business Insider. Indeed, the cloud gaming service may count more than 200 games at the moment, it fails to retain its users. At the end of 2020, Stadia had still not reached one million active users each month. Measures would therefore have been taken!
According to Business Insider, the Stadia consumer platform has been deprioritized by Google. Employees contacted by the site explain that the American company has almost abandoned negotiations with third-party publishers so that they can bring their games to the service. Now, the Mountain View firm would focus primarily on businesses.
A small facelift to restart the machine?
To do this, the technology used for Stadia is now called Google Stream. The latter would have been presented to several large groups who can use it in order to create their own streaming service. Bungie was precisely one of the companies targeted, and the discussions had even reached a relatively advanced stage. However, the takeover of the studio by Sony could obviously change everything.
The publisher Capcom is also on the list along with Peloton, a company that would like to integrate Google Stream technology into its fitness bikes. Remember that AT&T had already used these tools in the past to make Batman: Arkham Knight browser playable.
To put it simply, Google will no longer invest much in order to densify its catalog of games on Stadia. Exclusives are also no longer on the agenda, since the closure of all internal studios had already been approved in February 2021. Ultimately, Stadia will gradually become a technology for businesses.
Source: Business Insider
Cloud gaming is now on everyone’s lips in 2021. Still in its infancy, the technology is progressing by leaps and bounds and, precisely, the tech giants are rushing headlong into this juicy market which should reach more than 5 billion dollars. by 2023.
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