Aufeminin joins the WhatRocks movement, a unique solidarity wallet that allows everyone to make a good gesture by watching advertising.
The idea comes from Toronto, Canada, but its inventor is French. Njara Zafimehy founded WhatRocks in 2014 with the objective of succeeding in the crazy gamble of making the link between advertising revenue and solidarity donations, two apparently opposed concepts. How it works ? The principle is quite simple: WhatRocks is a solidarity advertising label where advertisers undertake to remunerate Internet users who watch or click on advertisements on the network.
This money is then used to support partner associations, such as Unicef, the Red Cross, To each his own Everest !, the Salvation Army or the Jane Goodall Institute. WhatRocks is therefore a social label which encourages brands to engage with associations through their advertising spending and which allows the general public to direct these investments towards the NGOs which they deem the most useful. This is all enabled by a financial platform based on a specific cryptocurrency, the Rocks, a bit like Bitcoin.
How to participate in WhatRocks?
To be able to act, just download WhatRocks app, available on iOS (Apple) and Android. After having created your account (and verified the e-mail address), all you have to do is enter the sponsorship code FEMININE to immediately credit your 500 rocks account and start supporting the associations of your choice (around twenty to date) via the “Do Good” tab.
And to accumulate more rocks? You will need to use the Google Chrome browser (and only him for now). Go to whatrocks.co/en/accueil and log in using the orange “LOG IN TO YOUR ACCOUNT” button at the bottom of the page. Once you have entered your username and password, a video advertisement for Ruinart champagne will appear. You just have to watch it in full to credit the account with new rocks. It is also a way of seeing how a WhatRocks compatible advertisement is labeled.
A gray banner is displayed to indicate that the campaign is part of the solidarity advertising label, as can be seen below:
Subsequently, other similar advertisements may appear on the sites you visit, such as aufeminin, Kitchen, Doctissimo, CNet, Digital, Gamekult or ZDNet to only cite a few.
WhatRocks: an innovative and decentralized system
Concretely, how does the WhatRocks system work? In addition to revolutionizing advertising on the Internet through its solidarity aspect, the label also operates according to a particularly innovative system. The virtual currency, the Rocks, works like blockchain tokens with a fixed value (it’s kind of the equivalent of loyalty points). You accumulate them and, once you reach a certain amount, you can use them.
The blockchain system assures brands that users will only be able to use them for one thing: to make donations to partner associations or to participate in certain solidarity events. On the user side, he or she is guaranteed that 100% of their donation will be donated to the cause of their choice. The big advantage of all this? No need to take out your bank card to make a donation. A real saving of time but also of safety.
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