Tag: Advertising
Six in ten influencers fail to comply with advertising and consumer rights regulations
Among the influencers “targeted” by the fight against fraud since 2021, 60% do not comply with the rules on advertising. It is the result ofinvestigation of the General Directorate for…
Amazon prepares a cheaper Prime Video formula with advertising
Amazon will launch an Amazon Prime Lite plan in India. It will cost less than the standard subscription, and videos streamed on Prime Video may be interspersed with advertisements. Credit:…
On the loose, Twitter is on sale for brands… who will be entitled to free advertising
Samir Rahmoun January 16, 2023 at 6:55 p.m. 9 © Mario Breda / Shutterstock.com / Clubic.com Twitter has a new idea to attract brands: offer them advertising space in the…
“Blue Monday”, the most depressing day of the year that is really just an advertising concept
For fifteen years, the expression ” Blue Monday “ reappeared in January on social networks and in the media… The “most depressing Monday of the year” falls this year on…
Advertising: on Instagram and Facebook, young people can no longer be targeted according to their gender
Alexander Boero January 13, 2023 at 8:40 a.m. 5 © Shutterstock From February, advertisers on the social networks of the Meta group will no longer be able to target young…
Targeted advertising: 4 European telecom operators join forces against GAFA
Orange, Deutsche Telecom, Telefónica and Vodafone are embarking on targeted advertising to counter the influence of the GAFAs which have, for years, monopolized this extremely lucrative market. The four largest…
Instagram and Facebook will limit advertising aimed at teenagers
Meta is belly dancing. Facebook’s parent company has announced that it will soon limit advertising targeting possibilities aimed at teenagers on Facebook and Instagram. Less data for advertisers From February…
Online advertising: Facebook will use machine learning to prevent discrimination
More equity, less discrimination. Facebook is implementing a technology in the United States aimed at reducing the discriminatory biases of the advertisements broadcast on its platforms. Called Variance Reduction System…
a sector ignored by official advertising figures
It is difficult to say what marketing influence represents in terms of turnover in France compared to the media advertising market. This is due to the lack of figures on…
Advertising: Apple sanctioned by the CNIL, should you fear for your privacy?
Samir Rahmoun January 05, 2023 at 3:15 p.m. 1 © Apple / shutterstock Apple has just taken a fine from the CNIL for having traced without the consent of customers.…
8 million euros fine for Apple: the Cnil sanctions advertising tracking on the App Store
The good student of private life condemned. Apple was fined 8 million euros by the Cnil on December 29. The French gendarme criticizes the Cupertino company for its management of…
False advertising: why Tesla is condemned in South Korea
Samir Rahmoun January 03, 2023 at 2:15 p.m. 3 © Austin Ramsey/Unsplash Tesla has just been sanctioned for false advertising in South Korea. The South Korean authority which monitors compliance…